About SFMC

Our Company

Our Mission

Our mission is to be recognized for exemplary customer service, outstanding professionalism, and innovative problem-solving.

Our Objective

“Our primary objective is service.” Since our start in 1996, SFMC has been committed to providing the highest quality management services available. We work with associations large and small, established and developing. Our philosophy of providing exemplary service is built around a team of professionals who understand the ins and outs of what makes your community association operate effectively and efficiently. From administrative support and accounting to the maintenance and operational knowledge of our skilled community association managers, we all work together to provide professional, responsive service to your community association.

Our Approach

Our approach to management isn’t simply about waiting for the board of directors to give us instructions or about following the board’s directives. We employ our knowledge and expertise to proactively assist the board, to provide guidance and to make recommendations based upon many years of direct experience. We know that two heads are better than one and our management team collaborates to exchange ideas so that we can offer the best possible solutions to the challenges community associations may face. We’re more than elaborate, automated systems. We are professionals who will work harder than anyone else to make your community better.

Our Leadership

George J. Ellis, III, CMCA, AMS, PCAM

Chief Executive Officer / Partner

Mr. Ellis is a founding officer and Principal owner of SFMC, Inc. A graduate of Frostburg State University, he has a Bachelor of Science in Economics and minors in both Accounting and Business Administration. He has been involved in the management of community associations since 1988, successfully transitioning many communities from developer to homeowner control, and maintaining the client relationship for many years thereafter. As a current manager of communities throughout the area with combined assets of over $1 million and combined budgets over of $2 million, Mr. Ellis has experience in all areas of property and financial management. In addition to his knowledge of management and associated legal matters, Mr. Ellis specializes in community association budgeting. 

Kathy A. Simonovich, CMCA, AMS, PCAM

Chief Operating Officer / Partner

Ms. Simonovich joined the team at SFMC in October 1998 and became an owner six years later. She has been involved in the management of community associations since 1994, and has successfully transitioned many communities from developer to homeowner control. Ms. Simonovich has experience in all areas of property and financial management, and is responsible for the excellent quality of service offered to clients. She also keeps track of the day-to-day operations of the organization, including the direct oversight of the physical and financial management of clients and staff. 

Paul L. Orlando, CMCA, LSM, PCAM

Vice President

With over 30 years of experience in community association management, Mr. Orlando is known and respected both locally and nationally as a leader in the field. He is responsible for a broad range of matters within the SFMC firm, including manager training, business development and client retention.

Mr. Orlando received a bachelor’s degree in Parks & Recreation Services from Southern Connecticut State University. He earned his CMCA designation in 1996, his PCAM designation in 2001, and also holds the LSM (Large Scale Manager) designation from the Community Associations Institute (CAI). His experience includes involvement in the management of some of the largest community associations in Northern Virginia, including two on-site General Manager positions. Along with his membership on the National Faculty, Mr. Orlando’s activity with CAI includes service on the following committees: Washington Metropolitan Chapter’s Virginia Legislative Committee and Board of Directors, National CAI’s Virginia Legislative Action Committee (since 2003), and National’s Government & Public Affairs Committee.

In 2011 Mr. Orlando was inducted into the Washington Metropolitan Chapter Hall of Fame for his service to the profession. He has also received other CAI awards such as the Virginia Public Advocate, Educator of the Year, Recruiter of the Year, and Chapter Appreciation. The Common Interest Community Board in Richmond recognized Mr. Orlando for his service on two committees that drafted licensing and certification regulations for management companies.

Dana Mirch, CMCA, AMS, PCAM

Vice President of Management

Dana’s career in community association management began in 2004 with part time work in the accounting department of a local large management firm while attending George Mason University. Once graduated, Dana was hired full time and worked in both the accounting and management divisions, holding different positions in both departments throughout the past eight years.  Her different roles give Dana the added benefits of understanding both the financial and operational management sides of the business. 

 Dana leads our team of on-site and portfolio managers as well as interacts directly with other SFMC clients. Dana has earned her Certified Manager of Community Associations (CMCA) and Association Management Specialist (AMS) designations from the Community Associations Institute (CAI), and she is also a Certified Principal/Supervisory Employee under Virginia law and regulations. In 2017, Dana earned the Professional Community Association Manager (PCAM) certification, the pinnacle of all designations awarded by CAI. Additionally, she was named in Professional Builder Magazine’s 2018 class of 40 Under 40, honoring young leaders in the home building industry across the United States.